Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Good & Proper, a London-based specialty tea supplier, has relaunched its House Matcha, a product crafted by renowned Japanese tea master Hiroshi Kobayashi, designed specifically for making matcha ...