I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is among adults today—and that Lego sets are an apprec ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop ...

Aimed at older LEGO enthusiasts, this 4,090-piece classic ... As part of a licensing collaboration with Mattel, Hasbro came to Toy Fair 2025 with a new PLAY-DOH Barbie collection that lets kids ...

Lego on Tuesday reported revenues last year increased 13 per cent to DKr74bn ($10.1bn) while operating profit rose 10 per cent to DKr18.7bn ($2.7bn). Mattel’s revenues were flat at $5.4bn in ...

Read more:Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big business Citing uncertainty about the economy and tariffs, Mattel also paused its financial guidance ...