I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is among adults today—and that Lego sets are an apprec ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't ...

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

It acquired the Mega Brands company in 2014, and has built that brand, with its Mega Bloks, Mega Construx, and Mega Collector lines, into the second largest brand behind Lego. “Mattel’s Brick ...

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop ...

Aimed at older LEGO enthusiasts, this 4,090-piece classic ... As part of a licensing collaboration with Mattel, Hasbro came to Toy Fair 2025 with a new PLAY-DOH Barbie collection that lets kids ...

Read more:Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big business Citing uncertainty about the economy and tariffs, Mattel also paused its financial guidance ...