Topeka native and Texas Tech star softball pitcher NiJa Canady represents the university as the female Big 12 Athlete of the Year nominee.

PayPal and its subsidiary Venmo are making significant advancements in enhancing digital payments, supporting community ...

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

Coming off one successful first season with the Texas Tech Red Raiders, NiJaree Canady’s Name, Image, and Likeness (NIL) portfolio is growing. Venmo announced ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

OKLAHOMA CITY (AP) — Texas Tech pitcher NiJaree Canady has signed another $1 million-plus NIL deal, a person with knowledge of the agreement told The Associated Press on Friday.