Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, executive vice president and chief venue and racing innovations officer and ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per ...

All the information you need to get ready for the Viva Mexico 250 NASCAR Cup Series race at the Autódromo Hermanos Rodríguez ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Ah, Mexico City, and the Rodriguez Brothers speedway, a 14-turn road course at 7,200 feet above sea level. Wanna watch? Well, you can, assuming you've made arrangements with the streamers at Amazon ...