Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

These 16 sports marketing executives are behind some of the biggest team and league deals. (-) By: Jon Springer. August 13, ...

Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...

Ad Age Influencer Marketing Reporter Gillian Follett chats with Senior Engagement Editor Mark Fischer to dig deeper into the ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Empowered discovery helps health brands reach high-intent audiences, improve engagement and drive measurable campaign ...