There they roam: the white elephants of branded entertainment. Projects filled with so much promise and belief, but that were ...

For fans who want to enjoy a Knicks game at home with a cold one, limited-edition New Knicks cans and aluminum bottles ...

Break out the cobwebs, run the ghost costume through the wash, carve that pumpkin: Halloween is here! Always a favorite in ...

The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s ...

Jason Notte was a staff writer at ADWEEK. Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture. MLB's potential deals ...

Mintz started the conversation with a brief history of media networks, explaining that it’s still a new concept for many ...

During an ADWEEK House Advertising HQ fireside chat co-hosted with Elite Media, Alison Weissbrot, executive editor of ADWEEK, ...

The partnership marks the largest multi-agency deal in the holding company’s history, according to Stagwell CEO Mark Penn, ...

While many of its rivals are struggling to grow in North America, Havas posted 7.5% year over year growth in the region. It ...

Netflix is in the process of laying off around 6% of its staff, which equates to about 1,000 jobs. According to the Wall ...

Rose said marketers face more content demands than ever, and AI tools have helped teams meet them. The constraint now is the ...