In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and ...

This very theme of family, love, and gratitude is what Samsung explores in its latest Dashain brand film, translated as " Daughter coming home for festival." Just like the festival Dussehra in India, ...

The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective ...

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in ...

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...

Kellanova, which owns the Kellogg’s, Pringles and Cheez-It brands, has reappointed Carat as its European media agency.

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.

In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to ...

Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first ...

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of ...

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new ...