WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...