This week’s Webinar, presented by the INMA Generative AI Initiative, will take a deep dive into how AI technology can help ad ...

Alan Hunter, co-founder of HBM Advisory and former head of digital at The Times of London, says today’s content is not ...

Dominic Grzbielok, head of news product at Süddeutsche Zeitung, Tim de Gier, head of content at Podimo, and Michael MacLeod, ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Leng Tuan Tan is the head of audience development at Chinese Media Group, Singapore Press Holdings. She can be reached at [email protected].

Newspaper companies and advertisers agree on one thing: Audience metrics are ancient and have to change to capture the fast-evolving habits of multi-media consumers. Monetising the new metrics for ...

The INMA Media Subscriptions Summit continued on Thursday, covering how news companies are growing subscribers through ...

Kunle Campbell, author of E-Commerce Growth Strategy and co-founder of Conscious Commerce, offered seven lessons from ...

Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...

Reuters’ transition to a direct-to-consumer model is part of the company’s long-term plan to build a more sustainable ...

We launched our new mobile app as a key element of our journey to becoming a modern media company. Our primary goal was to drive digital subscriptions and engagement, supporting our ambitious ...