The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...