Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...