Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.” ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...