Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.” ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...