Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26. That's according to a YouGov survey of Gen Z adults aged 18+ in the ...

Event teams are working with tighter timelines, flatter budgets, and almost zero tolerance from attendees for disruptions to their experience. Forrester reported that nearly 70% of B2B event teams are ...

Media buyers lose hours deciding what to do with live campaigns. Learn how to build an AI agent that analyzes, recommends, and eventually acts on your behalf.

Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z. That's according to a recent survey conducted by PAN. An infographic (below ...

Happy October! My favorite month of the year. Most people assume my birthday is in October since I love it so much. It's not; it's in late November and I'm incredibly jealous of those of you who do ...

Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research from ...

For decades, marketers have organized strategies around a simple assumption: persuasion begins when a consumer sees an advertisement. Media plans, creative briefs, attribution models, and performance ...

More B2B marketing activity does not create more momentum. Many B2B companies struggle to keep pace with the evolving demands of marketing their businesses and brands. You publish content, run ...