In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

If you want to learn how to develop new revenue generating customer relationships, check out the strategic Nike+ iPod alliance. Mark Parker phoned Steve Jobs with an idea designed to eliminate the ...

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. The report was based on ...

Many enterprises aren't achieving their targeted cost savings from AI because they've underestimated the amount of human oversight needed for automation, according to recent research from Bain & ...

Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research from YouGov. The report was ...

Stories have power. As B2B marketers, we tap into that power to capture attention—and business. But implementing story elements in content (especially pithy social posts) can feel like more work than ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...