Sweets brand Swizzels is leaning into inter-generational memories, social media, and influencers as it evolves to reach a new ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Creativity has helped Suncorp grow its market share, but key to this was proving its commercial value internally, says ...

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Sky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a ...