While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...

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The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

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Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a ...