"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...

The campaign highlights various attractions within the city, with messaging focused on visitors wishing they had booked more ...

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How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Hearst seems poised to acquire The (Santa Rosa) Press Democrat and other publications after union workers voted to waive ...

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Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...