Check the difficulty of any keyword on a 0–100 scale. Find out how hard it will be to rank in the top ten for a keyword, how many people search for it, and which sites already appear on page one.

AI search needs a guide you can trust. Semrush brings industry-leading data into the AI era to show you the full picture of brand visibility. See which topics competitors are winning and optimize your ...

The Overview report in the Backlinks tool is a great place to start your competitive research. Enter your competitor’s domain in the search bar and begin collecting insights on a competitor’s most ...

Understand the size of your market, who the category leaders are, and where underserved opportunities exist. Use this to build your strategy on data, not assumptions. Semrush is built on real data ...

The Keyword Magic Tool helps you find valuable keywords for your business. This tool draws from our database of ~27 billion keywords to give you relevant ideas. For each keyword, you'll see different ...

Use the industry’s most trusted database to discover what your customers search for and decide which topics will move the needle for your business. Search any topic, competitor, or niche and uncover ...

Get lists of site errors that prevent search engines and AI systems from ranking and mentioning your site, along with tips for fixing each one. Thematic reports score and group issues to help you spot ...

Check your brand’s visibility in AI search results across ChatGPT, Gemini, AI Mode, and AI Overviews. Find visibility gaps and opportunities to grow your AI search presence. AI visibility is how often ...

Checking your site's SEO performance usually means opening several tools — one for traffic, another for AI visibility, another for competitors. The SEO Dashboard pulls the most relevant data from your ...

Track search visibility across locations, devices, and search platforms for you and your competitors. Backed by the largest keyword database on the market. See exactly where you rank, which SERP ...

Build branded, automated reports that pull live data from across Semrush and 20+ other data sources. Scheduled, white-labeled, and ready to send without the manual work. Pull in live data from Semrush ...

Find the keywords your customers actually search for, see difficulty, and identify the ones with real traffic potential. See exactly how competitors get traffic, rank for keywords, get cited by AI, ...