Buc-ee's argues that Super Fuels logo of a brown dog wearing a red cape and smiling in front of a blue background mimics its ...

Zack Faigen and Michelle Portillo of Skadden, Arps, Slate, Meagher & Flom LLP discuss a 9th U.S. Circuit Court of Appeals decision highlighting the limits of trademark protection under the Lanham Act ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

The team filed trademark applications for the final six names — Utah Blizzard, Utah Mammoth, Utah Outlaws, Utah Hockey Club, Utah Venom and Utah Yeti as determined by online fan voting — with the U.S.

SEGA filed trademarks for Ecco the Dolphin, which could mean a new game in a storied franchise that ended abruptly 25 years ...

To be eligible for trademark registration, a color must have acquired distinctiveness and must not be functional. Recently, ...

Tom Pestock, the fan-favorite wrestler formerly known as Baron Corbin, shocked fans with his sudden and (apparently) unwanted ...

Dallas since 2023 has been seeking a federal judge’s order to cancel registered trademarks from Triple D Gear arguing they’re too similar to the city’s ...

The U.S. Patent and Trademark Office (USPTO) has announced its strategy for addressing important issues at the intersection ...

The Dallas gas station Super Fuels has a dog as a logo. Buc-ee's wants to get them to change it.

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.

Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.