The Ulta Beauty at Target shop-in-shop concept will cease next year as both companies shift focus to retail fundamentals.

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Ulta Beauty and Target have announced plans to not renew the Ulta Beauty at Target shop-in-shop partnership when the agreement ends in August 2026.

If a Target run included a stop at the in-store Ulta Beauty section, that won’t be an option starting next year.

The Breast Cancer Research Foundation, or BCRF, has named Ulta Beauty chief executive officer Kecia Steelman to its board.

The partnership, launched in 2021, gave cosmetic retailer Ulta a way to expand its customer base at a time when the Covid-19 pandemic had shuttered its stores and reduced demand for beauty cosmetics.

Ulta Beauty and Target have mutually agreed to end their Ulta Beauty at Target shop-in-shop partnership in August 2026.