Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

Looking for a healthy treat? These brownies are perfect. Soft and squidgy but unbelievably low in calories! Wall Street Gets ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game. In a press conference following the win ...

A grad student out of England, it will be interesting to see what NBA teams want him. "Yeah, I had Weetabix this morning," said Williams. "Tell the whole story," said Pope. "Amari Williams ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

While at Kentucky, Pope and the Wildcats played two games at the RCA Dome, defeating Indiana 89-82 in 1995 and Clemson 79-72 ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 matchup on Friday with rival 2-seed Tennessee, and that's Weetabix ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the cereal he ate that morning, which was a staple in his English household. Now ...