Feb 4, 2025 · PRophet Strengthens Leadership Team Hiring Subir Kotwal, Former Cision Sales Leader, as Executive Vice President of U.S. Sales. By TCMO Bureau | Feb 5, 2025. PRophet appoints Subir Kotwal as EVP of U.S. Sales to lead expansion in AI-driven communications and strengthen client relationships post-UNICEPTA acquisition

Dec 4, 2023 · Top Qualities of a High-performing Marketing Leader. By Apoorva Kasam | Feb 10, 2025. A dynamic marketing landscape demands a high-performing marketing leader who thinks innovatively under pressure to achieve desired results with fewer resources and fast.

Feb 2, 2025 · The Role of Product Placement in B2B Marketing. By Swagata Ray | Feb 2, 2025. Product placement in B2B means displaying products in relevant business settings aimed to attract the attention of procurement decision-makers in larger companies.

Jan 12, 2025 · The Ultimate Guide to Crafting Winning Google Ads Strategies. By Swagata Ray | Jan 7, 2025. The right bidding strategy can help brands get the most from their ad budget. Options like Manual CPC, Enhanced CPC or Target ROAS each have their own benefits.

Top Qualities of a High-performing Marketing Leader. By Apoorva Kasam | Feb 10, 2025. A dynamic marketing landscape demands a high-performing marketing leader who thinks innovatively under pressure to achieve desired results with fewer resources and fast.

Feb 4, 2025 · While 89% of brands believe personalization is invaluable to their business, it is essential to maintain a balance between being relevant and becoming intrusive. Acing the Science of Marketing Technologies. TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital ...

EDO and Chalice Collaborate to Maximize Programmatic CTV and Digital Advertising Campaign Results. By TCMO Bureau | Jan 16, 2025. ED, has partnered with Chalice, a custom AI-powered ad technology provider to optimize Connected TV (CTV) campaign performance by using high-performing regions

The Ultimate Guide to Crafting Winning Google Ads Strategies. By Swagata Ray | Jan 7, 2025. The right bidding strategy can help brands get the most from their ad budget. Options like Manual CPC, Enhanced CPC or Target ROAS each have their own benefits.

Feb 6, 2025 · JConnelly Appoints Mary Meagher as Senior Director of Strategic Growth and Partnerships. By TCMO Bureau | Feb 6, 2025. JConnelly named Mary Meagher Senior Director of Strategic Growth, leveraging 25+ years in publishing, …

Oct 6, 2021 · Demandbase Unveils New Account-Based GTM Certifications to Drive Innovation and Alignment in B2B Marketing. By TCMO Bureau | Feb 11, 2025. Demandbase has launched two new account-based go-to-market (GTM) certifications in collaboration with ForgeX, aimed at B2B enterprise leaders and practitioners.