Bad Discovery Kills Deals Most estate agents blame price when a deal falls apart. That’s the easy excuse. In this episode, Geoff Ketterer — Founder at Scale Simple (@geoff_ketterer) breaks down why “I need to think about it” is never the real objection, why bad discovery kills deals, and why sales should be treated as service, not persuasion. If you want better buyers, stronger commitment, and fewer wasted conversations — this one matters. 🎧 Full episode: Zero BS Estate Agency Podcast #Objectio
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