Email vs Direct Mail: Pick One or Use Both? | Postalytics
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Oct 15, 2024
postalytics.com
This OR That - Direct Mail vs Email Marketing retail edition While emails fight for attention in overcrowded inboxes, direct mail gets noticed. • Direct mail open rates: 80–90% • Email open rates: 20–30% • Advertising mail stays in homes for up to 17 days For retail brands, attention = retention. And tangible marketing gives your message time to land. It’s not about replacing digital it’s about standing out. DM us to find out more #DirectMail #RetailMarketing #EmailMarketing #CustomerRetention #
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