Greenwashing explained: A breakdown of the concept based on research
4:41
YouTubeMatthew Spaniol
Greenwashing explained: A breakdown of the concept based on research
This video describes what greenwashing is and is not. Based on the paper Defining Greenwashing: A Concept Analysis. 79 definitions are used to deliver an operational definition of “greenwashing.” Here is a link to the paper: https://www.mdpi.com/2071-1050/16/20/9055
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