How Nike’s “Just Do It” Campaign Became a Brand Icon | Marketing Explained
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YouTubeInfoterms
How Nike’s “Just Do It” Campaign Became a Brand Icon | Marketing Explained
How did three simple words become so closely connected with Nike? Launched in 1988, Nike’s “Just Do It” campaign used a direct message centered on action and determination. The campaign helped create a consistent idea that could be used across different stories, athletes, sports, and audiences. This video explores the campaign as an ...
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