Marketing Maverick | Business | Branding on Instagram: "RBI launched this campaign to squash the bizarre rumours that India’s coins had “expired.” The ad breaks down the confusion by showing that every officially minted coin - no matter the design, year, or pattern is fully valid and must be accepted everywhere. It’s a clean, straightforward reminder from the country’s central bank to stop the misinformation, trust the currency, and keep everyday transactions running smoothly."