The story of the taxi is also a story of American ingenuity. Entrepreneurs like John Hertz didn't just run a cab company; he founded the Yellow Cab Manufacturing Company in 1907. He chose yellow after a study identified it as the most visible color, turning his cabs into moving beacons of safety. Another immigrant success story was Morris Markin, a Russian-Jewish immigrant who built Checker Motors. By 1930, his durable, spacious Checker Cabs made up a remarkable 10% of the nation's taxi fleet, b
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A hundred years ago, a short taxi ride in New York cost about fifty cents - about ten cups of coffee. Taxis weren’t everyday transport. They were a luxury. The first taxis were electric - and later, they turned yellow to stand out. | Buro Facts
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