Fast times and innovative minds created a Kustom Kulture of hot rods and monsters. Rat Fink was one of the many monsters Ed “Big Daddy” Roth drew in the 1960s. This monster became synonymous with the Kulture and lowbrow art. He was on cars, T-shirts, and toy models. Rat Fink represented a time of rebellion, individuality, and creativity. Visit the Sacramento History Museum to see custom models of Rat Fink and learn more about the Kulture, Ed “Big Daddy” Roth, and Stanley Mouse in our temporary e

Artist and custom car builder Ed “Big Daddy” Roth rose to celebrity status in the car-crazed youth culture of the 1960s, reinventing the custom car aesthetic with wild, fiberglass bodied fantasy hot rods. The Outlaw was Roth’s first custom automobile and was built in part to help promote his expanding T-shirt business. While a 1949 Cadillac engine was used for power, its one-of-a-kind body was specially molded in fiberglass. Its original design helped thrust Roth to the forefront of the “mod rod

Rat Fink style 57 Chevy! Rat Fink was created by Southern California artist Ed “Big Daddy” Roth, a key figure in the 1950s–60s Kustom Kulture and hot-rod scene. Rat Fink was first advertised in 1963 and quickly became more than just a character — it was a countercultural icon.#DragRacing #Rattfink. | Gary Lang