In a series of PSA minisodes to create awareness, convey possible prevention steps and promote behavioral change, PSA: Child Abduction tells the story of a little school girl being abducted. Client: ASTRO Production: Creative Walk | Creative Walk
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Bond & Vale | PR, Branding & Marketing Communications on Instagram: "The "Together, we can find a child" PSA remains a masterclass in impactful storytelling. This campaign, developed by Merkley & Partners in collaboration with the Ad Council, National Center for Missing & Exploited Children, and the U.S. Department of Justice, effectively uses the Wireless AMBER Alerts system to engage the public in child abduction prevention. The commercial employs a subtle narrative twist to illustrate the imp
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