GDP growth at 4.23% in Q2 2025 sounds nice on paper — but what does it really mean for small businesses in Nigeria? 🤔 On this week’s Drinks & Mics, we sat with Affiong Williams, CEO of Reel Fruit, who didn’t sugarcoat it: 👉 Retail demand is sluggish 👉 Inflation is eating up consumption 👉 Even premium and everyday products are feeling the squeeze It’s the slowest recovery she’s seen in 13 years of running a business. So, does GDP growth matter if SMEs can’t feel it? 🥂 Full episode here 👉 ht
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