Before “viral marketing” was even a term, @Nirma mastered it - with a jingle. 🎵 In 1987, “Washing powder Nirma” became more than an ad - it became a cultural anthem. No influencers. No algorithms. Just a powerful melody and a relatable story. Sometimes, the most iconic campaigns are born from simplicity that sings. #WhatTheMarketing #Nirma #MarketingHistory #IndianAdvertising #BrandLegacy #ConsumerConnection | MalesLife
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